Downtown Sturgis Foundation


The City of Sturgis Motorcycle Rally

There is a rumble building on the horizon in anticipation of the Annual City Of Sturgis Motorcycle Rally. The greatest and perhaps largest gathering of motorcycle enthusiasts happens each August on Legendary Main Street in Sturgis. For more info, visit:

Sturgis Camaro Rally

The Sturgis Camaro Rally features a show & shine, drag racing, auto cross, poker run, and much much more! All generations of Camaros get the chance to cruise through the beautiful Black Hills of South Dakota with their fellow Camaro owners while celebrating the number one American muscle car, the Chevy Camaro. For more info, visit: 

Sturgis Art Walk

Downtown Sturgis is unveiling four new sculptures! Follow the Downtown map to see the culture, history, and beauty of Sturgis!

Mustang Rally

If you are a fan of fast cars, don’t miss the Annual Sturgis Mustang Rally held each Labor Day weekend when Legendary Sturgis Main Street is filled to capacity with Mustangs from all over the United States. Drifting, drag racing, show n shine, parades, and more keeps motoring enthusiasts busy all weekend. For more info, visit: 

Holiday Frostival

The Annual Sturgis Holiday Frostival kicks off with the Christmas tree lighting at Harley-Davidson Rally Point and the Parade of Lights down Main Street. Entertainment includes caroling and the reading of ‘Twas the Night Before Christmas. There are holiday sales aplenty downtown. Come get in the holiday spirit in downtown Sturgis.

Holiday Gift Card Giveaway

The Annual Holiday Gift Card Giveaway encourages people to shop locally in downtown Sturgis. Register to win prizes and support the entire community by shopping local.

Music On Main

Every Wednesday evening in June and July at Harley-Davidson Rally Point. There is a little something for everyone in the family. There’s a bounce house and other attractions for the kids and the entire family will enjoy vendor booths, food trucks, and a variety of live music featuring many local artists. And, mountain biking enthusiasts can participate in the Mountain Bike Race Series that features a new route each week!