Sturgis® Motorcycle Rally™
There is a rumble building on the horizon in anticipation of the Annual Sturgis® Motorcycle Rally™. The greatest and perhaps largest gathering of motorcycle enthusiasts happens each August on Legendary Main Street in Sturgis.

For more info, visit:
Mustang Rally
If you are a fan of fast cars, don’t miss the Annual Sturgis Mustang Rally held each Labor Day weekend when Legendary Sturgis Main Street is filled to capacity with Mustangs from all over the United States. Drifting, drag racing, show n shine, parades, and more keeps motoring enthusiasts busy all weekend.

For more info, visit:
Sturgis Camaro Rally
The Sturgis Camaro Rally features a show & shine, drag racing, auto cross, poker run, and much much more! All generations of Camaros get the chance to cruise through the beautiful Black Hills of South Dakota with their fellow Camaro owners while celebrating the number one American muscle car, the Chevy Camaro.

For more info, visit:
Sturgis Supermoto
In September 2013, Sturgis held the 1st ever Supermoto on the streets of downtown. Race fans lined the streets to cheer for their favorite professional and amateur racers on a design specific urban track. This two day racing event caused quite a stir in the Supermoto community and quickly became an annual event. Get a taste of this racing excitement!

For more info, visit:
Great German food, beer, and sweets from participating breweries, wineries, and restaurants at Harley-Davidson® Rally Point in downtown Sturgis.

For more info, visit:


The mission of the Foundation is to foster economic and community development by creating a vibrant business district rich in appeal and distinct to Legendary Downtown Sturgis.


Harley-Davidson® Rally Point is the designated area for downtown activities. Located on Harley-Davidson Way between Main and Lazelle, Rally Point hosts festivals, street dances, markets, art exhibits, vehicle shows and other public gatherings year round.


With an active community hosting hundreds of thousands of visitors each year, it takes year-round collaboration among businesses, the public, and local government to assure forward momentum.