President, Mark Bruch
The HomeSlice Group
Vice President, Jeremy Vliem
HUB International
Secretary/Treasurer, Jessica Schmahl
Black Hills Federal Credit Union
Board Member, Rosemary Roth
First Interstate Bank
Board Member, Robin Baldwin
Black Hills Rally and Gold
Board Member, Amanda Anglin
Sturgis Economic Development Corp
Board Member, Veronica Grosek
Sturgis Area Chamber of Commerce & Visitors Bureau
Non-Voting ex-officio board member, Daniel Ainslie
City of Sturgis


The mission of the Foundation is to foster economic and community development by creating a vibrant business district rich in appeal and distinct to Legendary Downtown Sturgis.


Harley-Davidson® Rally Point is the designated area for downtown activities. Located on Harley-Davidson Way between Main and Lazelle, Rally Point hosts festivals, street dances, markets, art exhibits, vehicle shows and other public gatherings year round.


With an active community hosting hundreds of thousands of visitors each year, it takes year-round collaboration among businesses, the public, and local government to assure forward momentum.