The mission of the Foundation is to foster economic and community development by creating a vibrant business district rich in appeal and distinct to Legendary Downtown Sturgis.

Harley-Davidson® Rally Point is the designated area for downtown activities. Located on Harley-Davidson Way between Main and Lazelle, Rally Point hosts festivals, street dances, markets, art exhibits, vehicle shows and other public gatherings year round.

With an active community hosting hundreds of thousands of visitors each year, it takes year-round collaboration among businesses, the public, and local government to assure forward momentum.